Make room for yourself in people's minds!

• Becoming a brand provides companies with prosperity both on a macro scale and on a micro scale.
• It is a source of wealth for both companies and countries.
• It is the only way to increase income without making new investments, consuming more resources. Therefore, it is a journey that should be taken into consideration. Otherwise, you will produce on behalf of others and simply watch others market your products.
• The only goal and most important task of marketing is to create a brand. Brand positioning is a struggle to gain a permanent place in the human mind.

Branding is a serious business that requires strategy

It is done not to save the day, but to build continuity. It's not just about opening a new shop, hanging up a new sign, and making an attention-grabbing advertisement. These are necessary but not sufficient. Because marketing is a professional process that results in 'people's choice'. Increasing supply with increasing competition is making people do more than just a straight purchase. Using specific strategies and tools, brands are asking billions of people to choose their products and services.

The goal and most important task of the new generation marketing is to create a brand and manage it correctly. However, in this way, there is a place in the mind of the consumer and their preferences can be directed. This can only be achieved by creating a strong positioning. Throughout the brand positioning process, a strategy should be followed. Strategy for the brand; How you will position your brand in which target market and in which consumers' minds. This requires a solid Brand DNA. If a brand cannot describe who it is and what kind of products or services it offers to the society in a clear, accurate, positive and effective way, it will have to accept the recipe made by others. In order not to fall into such situations, a correct positioning must be made.

No sane person will say to a sentence they will make in public: "I am much better than all of you, I am intelligent and very skillful! " When he starts to make such sentences, it creates a negative perception around him. The brand in question should be more careful because the decision about a brand is made by consumers. A successful positioning management is to manage the psycho-social thresholds correctly and to make positive decisions. But this will not be that easy. Because the brand is the most complex economic phenomenon created by the capitalist system. To uncover such a phenomenon requires determination, consistency, and patience.