Originality Draws Attention, Not Memorization!..

Whatever industry your brand is in, it should definitely express a feature for those who prefer it. Otherwise, why would anyone establish a bond with your brand and pay more for that bond than they would for a regular product? Make people feel that you are separated from the whole with that brand, that you are a member of a different group, that you have something special. Creating a customer base that believes in the brand, its services and products is possible with an effective, correct and simple promotion. Brands should make a 'cultural marketing' effort with their products and services, and they should definitely convince their customers about something. What's that? That what he buys is much more than that product. The road to customer loyalty passes here.

You should make a movie or a video that explains your brand, take photos of your products, have a website and there should be very good ideas that tell you, reach billions of people with your e-commerce site .. All of these are true .. How should they be done? Who is your target audience? What is your strategy by which you will win the hearts of that target audience? What strategy will you follow with what positioning, without analyzing the target audience, determining the pros and cons of your brand? How will you articulate this strategy in a way that attracts the attention of the other party, what will you say, how will you say it, or what kind of design, film or photograph will you convey? What will your concept be? How will you apply this concept to different media? How accurately do the promotional materials you produce reflect you? What do people expect from you, so what do you do? What kind of message should he give in which social media? ... Starting promotional activities without answering these and similar questions means missing life, people and the channels they meet.

Kano has a team experienced in the production and management of media, advertisement, promotion, documentary and cinema projects. He continues to provide team and equipment support to the brands he works with in many branches such as director, cinematographer, camera, cameraman, digital photography, light set, lighting team, script and copywriter, editing, animation and credits. More important than anything else, instead of doing daily and random works with all its team and equipment, it studies the brand that it will work with and performs necessary and useful works with measurable results in line with the needs of that company. It works with the awareness that the best way to keep brands alive and growing is to use time, effort and budgets correctly.